Kinetic typography can come in all shapes and forms. Whether it's a homage to a famous movie speech or song or an exploration of the typography itself, these creations are a feast for the eyes.Get a Free Quote
Kinetic typography refers to the art and technique of expression with animated text. Similar to the study of traditional typography of designing static typographic forms, kinetic typography focuses on understanding the effect time has on the expression of text. Kinetic typography has demonstrated the ability to add significant emotive content and appeal to expressive text, allowing some of the qualities normally found in film and the spoken word to be added to static text. Kinetic type has been widely and successfully used in film as well as in television and computer-based advertising. Perceptual psychology research on attention, reading performance, and comprehension has indicated that time-based presentation of text can be used effectively to capture and manipulate a viewer’s attention and in some cases improve overall reading performance.
Let’s be honest, professionally produced TV commercials are extremely expensive, they can cost into the hundreds of thousands of dollars. Kinetic typography, on the other hand, can visually attract your viewers’ attention with movement and sound at a fraction of the cost. Kinetic typography has been around for several years. But, using the full potential of its versatility in social and viral media has only recently begun.
Without a doubt video advertising is extremely effective. Sadly, too many marketers crowd their advertisements with too many messages. The result is a reader or viewer that is perplexed and confused. Nothing is communicated. Focusing on one single-minded proposition at a time is the best approach. If for example you have three messages, your best approach will be to make three distinct parts in your video to communicate each of them. It can be challenging to do so creatively. You will be on the phone with sometimes four, six, ten different people, when you commission the traditional marketing agency. But at PixelEdge.co we understand that you do not have the time to work with a script writer, a sound engineer, a graphic designer, and visual animators. We understand that you can’t take the time to learn a new technology. That’s why we assign you a central project manager who handles communicating with our professionals. You will get a great Kinetic Typography video designed for your needs without the hassle of multiple time and profit consuming phone calls.
Actor-based commercials are still very popular on TV. The problem is that they are expensive and many advertising budgets, especially in today’s economy, simply cannot afford the cost of production let alone media placement. The truth is they could be much less expensive and far more effective. Welcome kinetic typography. Kinetic typography videos go viral quickly and for a much smaller investment.
Squeeze page or landing page, TV commercials or online ads – Kinetic Typography is a clever solution for all of these. An advertiser who cannot afford the expense of sets, models, props, make-up, costumes, equipment, crew and post-production can own a short ‘film’ with all the benefits at a fraction of the cost by using Pixel Edge Design Studio.
Advertisers have found short films are a much more engaging way to present their services and company than static advertising methods. Color scheme and engaging soundtracks will be used to reinforce your brand values and communicate your message. Your advertisements will be consistent and have continuity throughout the entire campaign. If you ever need to edit or update your short ‘film’ this can be accomplished quickly and efficiently.
The internet increasingly dominates the way we network and communicate. Social media, once thought of as simply an ‘add-on’ novelty, is now an essential element to enable a ‘viral’ spread of your promotional video. Using kinetic typography to produce your engaging commercial is a wise cost-effective way to brand your company in a growing medium.